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09

Dark Websites as a Social Media Crisis Management Strategy

www.melissaagnes.com

Excellent paper By Melissa Agnes

A dark website is a pre-developed site that is not set live until your corporation finds itself in the midst of a social media crisis.

  • The benefits of having a dark website
  • Best and worst practices of the dark website strategy
  • Which corporations should most likely consider this strategy
  • What others can do in its stead, when this particular strategy isn’t geared for their brand.
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