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When in Rome, do as the Romans do. That is the message of two campaigns started by local women in the Gulf countries of Qatar and the United Arab Emirates. Najla Al Mahmoud is a Qatari behind the "One of Us" public awareness push, which hopes to educate expatriates about appropriate dress. Specifically, she wants people - men and women - in her country to cover up between the shoulders and the knees. During the summer "the scene of exposed flesh increases", Al Mahmoud said. "We are offended by this... but we are sure that people don't know and we are sure that people will respect this. Why wouldn't they? We want to educate them."